In this day and age where nearly a billion people are using Facebook online it would be naive for a business to ignore marketing its products/services on it. Facebook has become a part of every one’s lives and on average a person spends 4-6 hours on it daily catching up with family and friends. People don’t spend that time on search engines as they use it only when they need to “search” for something but they can stay online on Facebook using their desktop computers, laptops, tablets or mobile phones.
Search engines never tell you the gender, age, interest of the potential visitor of your website but when you run a campaign on Facebook you can actually target the customers who would be interested in using your product. Take the following example.
Suppose a woman would like to beauty parlor services in her city. She can go on Facebook and create a campaign to target only girls/women (as they would be the ones interested in her services) and mention that they should either be studying in college/university or working. Her ad would then be shown only to those who fall under this criteria thereby showing her services to targeted customers and in return this could increase the chances of conversion.
The best part of Facebook marketing is that its not that expensive. You can run an ad for $1 and there are no compulsions. Facebook provides you complete information on what is working for you and your business and what’s not. You can create your campaign under 5 minutes and edit your campaign at any time. There is nothing stopping you from controlling whats right for your business.
If you would like more help on this then please contact me and I will try my best to get you up and running.