Why is Google not displaying the correct title of my web page on its search results?

Some times Google does not display the right title of the web page in its search listings. It does not mean that Google has not indexed your website. If you look at the Google cache of your web page you will see that it has indexed the page with the correct title. This usually happens … Read moreWhy is Google not displaying the correct title of my web page on its search results?

How to use Google Analytics Event Tracking to track your clicks and impressions

Most directory and listing websites on the internet need to record how many times their listings have been viewed by visitors and how many have clicked on them. Not only that they need to discount the impressions and clicks of search engine crawlers and spam bots from the actual data so that their data is … Read moreHow to use Google Analytics Event Tracking to track your clicks and impressions

How Google can penalize your website for duplicate content

My company’s SEO team lead came to me with an interesting problem and I thought I share it with everyone. It so happens that his team were doing SEO related work on an e-commerce website and they were seeing a lot of the website pages indexed in Google which had the text The page you’re … Read moreHow Google can penalize your website for duplicate content

How can you increase conversion rates with Google Web Optimizer Tool

Most of the times you will find that even when the website is live and running and there are no bugs/issues on the website you will see that not many people are buying the product/service you are offering. You may find that people are visiting your website but due to some reason the number of … Read moreHow can you increase conversion rates with Google Web Optimizer Tool

How to know when GoogleBot last visited my website

If you want to know when GoogleBot visited your website recently you can use any of the following ways to do so 1. Go through your web logs which Apache/IIS generate for your website. Scan for GoogleBot. A very crude way indeed. 2. If you have signed up for Google Sitemaps then you can login … Read moreHow to know when GoogleBot last visited my website