Why having a postcode lookup on your e-commerce website is a smart idea

If you are a store owner living in the UK and if you are not using postcode lookup on your website then it’s time you seriously considered it.

Why?

Postcode lookup will help your customers to complete their checkout process much quickly than writing their address details on your website. If you consider your registration form at the moment it will be most probably be like the following.

Standard e-commerce website registration form without postcode lookup

If you minus the email address, password, first name and last name fields then there are still 5-6 fields which your customer will need to enter to complete the registration.

Hey! Its just 5 fields. What harm will that do?

It may not do that much for an unsuspecting customer but these days customers are quite intelligent and they compare a lot of websites before placing an order on your website. Unless you are a huge brand name that people can’t think to live without you should try to make life as much easier as possible for your customers because that will help your website with more conversions and orders. People usually send out gifts to their loved ones and friends via websites and they can lookup their whole address if they just know the postcode.

What about the costs involved?

It would seem like that there would be huge costs in going this route but if you do a search for postcode lookup on Google UK and check the costs involved it would come down to some where around 1 pence – 1.35 pence for one lookup. Not only that, there are several other payment options available offered by these websites which would help you to put this up on your website and start using it from the word go.

How will this look on my website?

It’s upto you really on how you want¬† it to look on your website. You could get in touch with your web developer¬† and talk it over with him and give him your ideas. Standard look and feel for this type of lookup would be as follows.

Step 1: Customers sees a form asking him to enter the postcode

E-commerce website registration with post code lookup - Step 1

Step 2: Customer enters his postcode and the system searches for addresses on that postcode

E-commerce website registration form with postcode lookup - Step 2

Step 3: Customer selects an address from the list of addresses which is his desired address.

snap_shot_with_uk_postcode_search_3

And that’s it.

The customer needed to enter the postcode and with 2 clicks he was able to pre-fill his address thus saving his time and giving you a chance to convert one more prospective to a sale.

If you have any comments/questions then please do let me know.

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