Category: Marketing

Is SEO dead for companies in Pakistan

Some years back (2005 to be exact) I joined a UK based web design agency and got my first hand experience of seeing websites optimized for keywords requested by clients and those keywords then achieving page 1 positions on Google

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Tips to improve your email delivery rate

After writing doing email marketing the right way, I thought of giving some more tips on improving your email delivery rate as well as increasing chances of your email being read by the end user. After all it won’t do

Doing email marketing the right way

Email marketing is the most direct method of marketing and allows you to target your customers and/or subscribers in the shortest time possible. You are able to advertise your products/services to them and they have the chance to be the

Mobile website can lower your bounce rate and increase conversions

Mobile phones or more appropriately smartphones have become an integral part of our lives but now they are creating an impact on your website conversion and bounce rate as well. People now use their smartphones to browse websites online and

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Why having a postcode lookup on your e-commerce website is a smart idea

If you are a store owner living in the UK and if you are not using postcode lookup on your website then it’s time you seriously considered it. Why? Postcode lookup will help your customers to complete their checkout process

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Increase sales conversion with relevant product search results

Website conversion has always been important for website owners as they look for ROI on their investment. Rightly so as they spend thousands on developing a website and they expect a financial return so they could cover up their costs.

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