What is a price comparison website?
If you look at the word "price comparison" it means comparing the price (obviously). Price comparison websites have been around for some time approximately 4-5 years and the idea has caught on with these websites being one of the top destinations for prospective customers. Why you may ask?
Suppose a customer wishes to buy a new camera. Now, the customer must either know the websites which sell cameras or the customer will have to search for it using a search engine. In both cases it is not necessary that the customer will be able to browse a large number of websites selling the type of camera he is looking for or even if the customer finds the product it is not certain it is the most economically priced.
Enter the price comparison website. In this case the customer will have to go to a price comparison website enter the name of the camera he is looking for and the website returns a list of online retailers selling that camera. The customer now has all the information in front of him. He can shortlist and compare the product and its features easily. Not only that he can also review what other customers are saying about that retailer thus helping him to arrive at a decision quickly and in turn saving his time.
Once the customer decides where he is going to purchase the camera from he just clicks on that product and he is automatically redirected to the actual retailer's website. He can then complete his transaction on that website.
As you may have noted from above that price comparison websites only display products of retailers and do NOT actually sell them. From a marketing point of view these websites allow retailers to market their product to a large number of products thus improving their chances of increased sales.
There are a lot of price comparison websites out on the web
If you want to view more then type Price Comparison in Google and away you go.